A successful business strategy requires creating a clear vision, assembling a plan and organization, then aggressively executing.”
Primary Areas of Expertise
Focus: Medtech Companies
- Managing the innovation process
- Shape portfolio strategy
- Pricing and market access
- Geographic market strategy
- Prioritize investment decisions
- Joint-venture, co-development, and commercialization partnering
- Spin-out company design, execution and fundraising
- CEO/COO for early stage companies
- Corporate vision and strategy
Travis brings more than 25 years of senior executive experience with leading medical technology and pharmaceutical companies. He has led several organizations through reorganization and redirected strategic direction leading to spectacular increases in top and bottom-line performance.
Focus on the customer, with an eye for competitive positioning, has enabled him to bring products to market which command premium pricing while pushing aside even large, entrenched competitors. Travis has been involved across many therapeutic categories including ophthalmology, cardiology, oncology, respiratory care, neurology, gynecology and ENT. On the technology side, he has worked with light-based technologies (laser and LED), optics, endoscopy, infusion pumps and software solutions including artificial intelligence.
His in-depth knowledge of company operations allows him to drive organizational changes and operational excellence in customer care, business intelligence, supply chain management, sales and marketing.
Travis’ career experience includes general management and marketing roles at Carl Zeiss, Edwards Lifesciences, Pfizer (Lederle), Philips (Respironics), and Heidelberg Engineering.
He has lived and worked in Germany and speaks German. He received his B.A. with emphasis in public relations and advertising from San Diego State University and M.B.A. from Southern Methodist University.