Strategies to Accelerate Your Business Growth
We take innovative, new technologies and products, define the market opportunity, and help prepare the product for optimal market acceptance and simultaneously position for a sustainable competitive advantage. We are experts at bringing products from one global region to another.
Market Growth Strategies
We can help you make those tough decisions on the best path to market entry, whether in your home market or when expanding to other global regions. We gather primary and secondary market data, talk to leading clinicians and industry insiders and utilize our own experience to give you maximum business intelligence for evaluating and selecting product features and market opportunities.
In our experience, products often fail not because of the underlying technology or product concept, but because the product has not been tailored or positioned for the application with the greatest need. We help you develop your product strategies, market entry and distribution, and business structure.
Global Entry Strategies
Our team has the know-how and experience for bringing new products from the home country to foreign markets. Moving into a new region comes with the challenges of product modifications, distribution strategy and reimbursement to match to local market needs. We can help guide you to your fastest path to foreign market acceptance and growth.
Opportunity Assessment/Market Dynamics
Estimating the market opportunity for a product can be a daunting task. Market estimates are often based on a simplistic projection of incidence or prevalence of a disease which is rarely an accurate picture of the opportunity. We know how to Identify and assess the true utility of the application and help guide the business and market strategy with a realistic assessment.
Understanding the competition and market dynamics is essential to creating effective business and market strategy. We utilize clinicians, industry experts and our own experience to map the competitive landscape and key market influences, keeping your product, messaging and organization focused on those critical success factors.
Regulatory and Reimbursement Pathways
Choosing the right regulatory and reimbursement path will make or break a market opportunity. Our team has been through numerous rounds of product clearances and approvals in both the US and international markets. We can help you decide how to define your indications for use in a way that balances need for clinical data with time to market and market opportunity.
Reimbursement or payment for product and services is another area fraught with pitfalls if not started early and not tied to clinical data. We have experience in both patient-pay models and government reimbursement the US, Europe and Asia. We help align your product and market strategy with the best opportunity for generating revenues based on the economic dynamics of payment.