Creating, Staffing and Guiding New Subsidiary

A European point-of-care diagnostic company was interested in entering the US market with its hospital-based product line, but had no experience launching in the US. TCG conducted market research to determine sales potential and pricing, built and managed the US subsidiary (including FDA compliant distribution and quality systems), then hired and managed sales, marketing, financial and logistics employees. Within 18 months, the US subsidiary accounted for 1/4 of global product sales and the company hired permanent US management.