Opportunity Assessments and Market Research
Before you make any product development, licensing, regulatory, or marketing decisions, you need to know if the reward will be worth the risk. This calls for experts who know the markets and have made those kinds of decisions before -- experts who deliver insights that are worth their weight in gold.
The TCG team brings decades of diagnostics industry experience, as well as Key Opinion Leader (KOL) contacts and market expertise. As a result, we can quickly and cost-effectively deliver valuable Opportunity Assessments that include:
- Cost-effective ways to launch your new product or optimize the marketing and sales of your current products
- Insight into your customer's buying habits and unmet needs, in context with competitor strengths and weaknesses
- Customer-targeted key messages for a compelling brand plan
- Accurate sales projections and product/technology valuations
Recent TCG successes include:
- Evaluated the clinical usage and US market for bone grafting products. We then developed effective KOL and clinical use programs to support a successful US market entry.
- Assessed the US hospital and home care markets for a new disease-specific monitoring device which led to the identification of better distributors for product launch.
- Conducted an Opportunity Assessment for an imaging-based R&D services company using Key Opinion Leader research to redirect their initial marketing activities.