US Subsidiaries for European & Asian Companies

TCG's team of experienced professionals has significant expertise in assisting non-US clients with all aspects of creating, staffing, and growing a US subsidiary. Our Principals have set up nearly a dozen firms and have successfully served a variety of companies.  Forming a subsidiary can be the best business model for entering the North American market, particularly if the medical device is unique and has a defined market niche not served by distributors.   The cost can be inconsequential compared to the benefits of better efficiency, closer customer relationships and more control to respond to US market dynamics. We handle all legal, financial, operational and management aspects of creating subsidiaries to meet objectives including staffing (full-time or part-time employees), FDA registration, and order fulfillment. A current client’s US subsidiary is profitable and has shown a 70% sales increase this year.

Examples of success stories include:

• For a German biomaterials company, handled legal registration, customer operations, and all sales and marketing with the US subsidiary now accounting for 24% of the company’s worldwide product sales in less than three years.
• Identified, hired, and managed a part-time CEO for an orthopedic/surgical company’s US headquarters.
• Established US subsidiary for a blood equipment firm from Germany, arranged customer service, and successfully processed equipment and reagent orders.

Getting FDA approval is the first crucial step in bringing a product to market. But negotiating reimbursement with the payers should have the same priority. This TCG White paper discusses the Do’s and Don’ts.

"Commercialization is all part of brand management, how you build a brand. The companies who specialize in this may prove very helpful" says Dr. Robert Keefer. Read "Companies Supporting Other Companies" from The State of Life Sciences in North Carolina (Supplement) in The Scientist.