A UK based company that developed a novel wound assessment and documentation system approached TCG to assess the US chronic wound market. TCG led the market assessment, interviewing KOLs to prepare a launch plan. TCG established the US subsidiary, set up financial and sales tracking as well as managed the launch at major medical congresses. Market feedback uncovered software interoperability issues with US hospital systems as well as user interface problems. Consequently, TCG recommended substantial development modifications that led the UK company to change its industry focus.